The no-hostage approach to physician websites

by pkennealy on December 7, 2009

One of the most frustrating aspects of having a fancy website built for you for several thousands of dollars occurs when you want to make a change to your copy, or add a photo or video, and you have to wait your turn for your webmaster’s time!

This happened to me several times with my first (expensive) website. If I wanted to add a newsletter, or change something that didn’t sound quite right in my text, my email to my webmaster would often go unanswered for a couple of days.

And when I did have the changes made (finally!), I’d have to fork over yet another payment.

As soon as I became aware of alternatives that set me free, I promised myself – never again!

The secret is to have your webmaster build you a site that includes a content management system (aka CMS).

What does this mean?

A CMS gives you access and the ability to go into your website from the “back end” and make whatever changes you want to your content, whenever you want. At noon, 6 PM or 2 AM when you can’t sleep!! Any time.

For the technophobes amongst us, there is good news!

Making these changes, or adding fresh content such as an article you wrote or a new phone number, is as simple as typing an email or a Word (or Macintosh equivalent) document – with the options to bold, italicize, add bullets or numbers, and better yet, liven up your site with graphics and even videos. All with a few clicks and a small amount of basic training!

To give you an idea, I’ve created this post (which in turn generates a whole new web page) on this WordPress platform (a CMS platform) merely by clicking on a couple of buttons and then typing into a box. And then pushing Save!

Take back control. Never be held hostage to your webmaster again. Just be sure to request that your web designer or web master build you a website on a platform that includes a CMS. Just think – you’ll even know how to use the lingo!

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