People pay good money for information from reliable resources, and as a physician, you are regarded by most as an Expert with great knowledge and experience to share.
What if you could package up that knowledge to use for medical practice promotion using educational marketing, or to even sell it to people eager to learn from a doctor?
Examples of information products for your business or practice include:
- an audio program that serves as an inducement to get a prospective patient or client to sign up on your website, enabling you to begin a (hopefully) productive long-term relationship
- an educational freebie about healthy living to give away at meetings or in the local coffee shop or health club
- a “how-to” 5-CD course that teaches parents how to care for their child’s asthma
- a downloadable audio program helping patients understand what to expect when they undergo a course of treatment or go through a surgery that you offer
Creating and producing this material is a daunting exercise for many physicians, who tend to be perfectionists. However, in the Internet and technology era, all the tools you need are literally at your fingertips.
From the comfort of home and using my computer, a webcam and some software programs, I have been able to create an entire 12-week multimedia program teaching physicians what’s involved in having a revenue-generating website built for your practice or business. Yes, your website can and will pay for itself in spades, if done right!!
Now I’m not suggesting you start out quite as ambitiously. It has taken me some time to figure this out, and I am still learning.
However, you too could create your first information product in under a week, if you were to follow my 5 simple step process to creating your first entrepreneurial physician information product.
Isn’t it time to consider adding an information product to your medical practice promotion and marketing plan?
I wish you a fun, creative, revenue-generating time!
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