How Google Alerts can build your physician business

March 18, 2010

Tweet I wrote a post at The Entrepreneurial MD today highlighting ways in which Google Alerts (and their newest cousins AlertRanks) can help you in your physician business’s or medical practice’s online marketing efforts and social media interactions. Your goal as a physician business owner online is to add value to the conversation, not solely [...]

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5 “P’s” for your medical practice promotion

March 9, 2010

Tweet This 4 minute video reminds you about several low-cost ideas to add to your medical practice marketing plan (you do have one of those – don’t you??) in an effort to draw in more patients, especially those that are ideal for your medical practice!

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The 5-step path to a quick info product for physician businesses

March 5, 2010

Tweet People pay good money for information from reliable resources, and as a physician, you are regarded by most as an Expert with great knowledge and experience to share. What if you could package up that knowledge to use for medical practice promotion using educational marketing, or to even sell it to people eager to [...]

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Top 10 reasons for a first-class medical practice website

February 25, 2010

Tweet 1. Be discoverable Done right, your search-engine optimized website will enable you to own the number 1 position in the search engines for the search terms your prospective patients are using. These search terms aren’t the ones you are thinking of — you need to use the available tools to discover how your prospects [...]

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What kind of website does your physician practice or business need?

February 24, 2010

Tweet When I had my first coaching business website built for me (my medical practice days predated the use of the Internet for marketing a practice!), I had no idea that a website could have different functionalities and that I should elect to create the kind of website that best matched my business’s strategic and [...]

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Leverage your physician internet presence in Web 2.0 era

February 1, 2010

Tweet What does Web 2.0 mean to us non-techie physician practice and business owners? Simply put, a Web 2.0 website is one that, instead of merely spooning content to the visitor in a passive one-way “dump” as the earliest websites did, engages the visitor (also called an end-user) in one or more of the following [...]

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Why blogging is a terrific physician business builder

January 6, 2010

Tweet Whether you are in a medical practice or you have a non-clinical physician business, you are fortunate to be running it in the 21st century. Why? Because the costs of acquiring new patients or customers have dropped dramatically with the development of the Internet as a place to do a ton of your medical [...]

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Does your physician website copy bore me stiff?

January 4, 2010

Tweet In the Physicians Website Secrets 12-week program, I have taken some pains to emphasize the role that dynamic customer-oriented website copy plays in helping you connect via your physician business website to your ideal patients or customers. It was cool to see Entrepreneur magazine’s article from November 2009 on 10 Reasons Your Marketing Messages [...]

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Search Engine Optimization Tips for Physician Website Development

December 10, 2009

Tweet As a core part of your physician Internet marketing plan, for your medical practice or physician business, it’s vital that you understand how search engines function to help your website get found! This 5 minute video highlights the three keys to understanding how search engines function, so that you can take advantage of the [...]

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The no-hostage approach to physician websites

December 7, 2009

Tweet One of the most frustrating aspects of having a fancy website built for you for several thousands of dollars occurs when you want to make a change to your copy, or add a photo or video, and you have to wait your turn for your webmaster’s time! This happened to me several times with [...]

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