How to entice visitors to stay longer on your medical practice website, Part 5 – your Content

July 2, 2010

Tweet We’ve come to the end of the week and I’m dishing out the final part of my week-long mini-series, how to create a medical practice website that invites your visitor to linger longer because you’ve made it super “sticky“! It may seem duh-obvious to be writing about this final topic, but Content is King! [...]

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How to entice visitors to stay longer on your medical practice website, Part 4 – a Blog

July 1, 2010

Tweet So you have your good-looking medical practice website. Now, what can you do to make people come back to it over and over, for fresh information? Remember – this is what we call “stickiness”. A blog is a terrific tool to add to your medical practice website, to invite these return visits. For those [...]

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How to entice visitors to stay longer on your medical practice website, Part 3 – video

June 30, 2010

Tweet Okay, so we’ve covered e-books and e-courses to increase your medical practice website “stickiness” (remember what that is?) Now let’s talk about video. The stats on the use of video and the end-users experience are impressive! Nearly 178 million U.S. Internet users watched online video during the month of December 2009. Viewing continued to [...]

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How to entice visitors to stay longer on your medical practice website, Part 2 – e-courses

June 29, 2010

Tweet Yesterday I wrote about using e-books as a marketing tool to get visitors who stop by your medical practice website or physician business website to hang around and perhaps even build a relationship with you. Today, our topic to help you increase your medical practice website “stickiness” is the e-course. Ever had that experience [...]

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How can you entice visitors to stay longer on your medical practice website

June 28, 2010

Tweet Let’s take a little trip this week. Over the next five days, I’ll share tips and ideas for increasing your website stickiness (its ability to get your medical practice website’s visitors to hang around longer and even give you their contact email information). Today, we’ll start with the e-book freebie. What is behind this [...]

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Is LinkedIn useless for medical practice promotion?

June 9, 2010

Tweet A recent post on Better Health, 4 Reasons Why Doctors Don’t Use LinkedIn and the subsequent comments, got me thinking about how to use the power of the Internet to the best advantage for your medical practice promotion. Yes, medical practices are “hyperlocal” and yes, most practices have traditionally grown through word of mouth [...]

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Is social media marketing right for your medical practice marketing plan?

June 8, 2010

Tweet As someone who has had success with social media marketing as a big component of my physician coaching business’s marketing plan, I was intrigued to receive a complimentary copy of Shama Hyder Kabani’s book “The Zen of Social Media Marketing” (affiliate link) to review. Billed as “the last social media guide you’ll ever need”, [...]

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Facebook Pages for Medical Practice Promotion

May 13, 2010

Tweet Duct Tape Marketing is a marvelous resource for all things related to small business marketing, and yes, your medical practice is a small business that needs promotion like all others businesses! I encourage you to tap into the vast treasury that is their content, and sign up for their useful blog post updates. Likewise, [...]

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Excellent copywriting for your medical practice website

May 10, 2010

Tweet One of the hardest tasks you as a physician face when confronted with the need for medical practice promotion is writing copy for your medical practice website. This needs to be done in a way that excites your browsing visitor AND persuades these potential patients that YOU are the one they have been looking [...]

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Medical Practice marketing tips for small practices

March 19, 2010

Tweet Medical practice marketing, to the typical practicing physician, conjures up visions of expensive glossy brochures, costly radio advertisements or sleazy neighborhood billboards. And even if a small practice wanted to engage in that kind of marketing, it is unlikely to have the tens of thousands of dollars that these efforts would cost to promote [...]

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