Excellent copywriting for your medical practice website

May 10, 2010

One of the hardest tasks you as a physician face when confronted with the need for medical practice promotion is writing copy for your medical practice website. This needs to be done in a way that excites your browsing visitor AND persuades these potential patients that YOU are the one they have been looking for, [...]

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Medical Practice marketing tips for small practices

March 19, 2010

Medical practice marketing, to the typical practicing physician, conjures up visions of expensive glossy brochures, costly radio advertisements or sleazy neighborhood billboards. And even if a small practice wanted to engage in that kind of marketing, it is unlikely to have the tens of thousands of dollars that these efforts would cost to promote a [...]

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How Google Alerts can build your physician business

March 18, 2010

I wrote a post at The Entrepreneurial MD today highlighting ways in which Google Alerts (and their newest cousins AlertRanks) can help you in your physician business’s or medical practice’s online marketing efforts and social media interactions. Your goal as a physician business owner online is to add value to the conversation, not solely to [...]

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5 “P’s” for your medical practice promotion

March 9, 2010

This 4 minute video reminds you about several low-cost ideas to add to your medical practice marketing plan (you do have one of those – don’t you??) in an effort to draw in more patients, especially those that are ideal for your medical practice!

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The 5-step path to a quick info product for physician businesses

March 5, 2010

People pay good money for information from reliable resources, and as a physician, you are regarded by most as an Expert with great knowledge and experience to share. What if you could package up that knowledge to use for medical practice promotion using educational marketing, or to even sell it to people eager to learn [...]

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Top 10 reasons for a first-class medical practice website

February 25, 2010

1. Be discoverable Done right, your search-engine optimized website will enable you to own the number 1 position in the search engines for the search terms your prospective patients are using. These search terms aren’t the ones you are thinking of — you need to use the available tools to discover how your prospects are [...]

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What kind of website does your physician practice or business need?

February 24, 2010

When I had my first coaching business website built for me (my medical practice days predated the use of the Internet for marketing a practice!), I had no idea that a website could have different functionalities and that I should elect to create the kind of website that best matched my business’s strategic and marketing [...]

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Leverage your physician internet presence in Web 2.0 era

February 1, 2010

What does Web 2.0 mean to us non-techie physician practice and business owners? Simply put, a Web 2.0 website is one that, instead of merely spooning content to the visitor in a passive one-way “dump” as the earliest websites did, engages the visitor (also called an end-user) in one or more of the following ways: [...]

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Why blogging is a terrific physician business builder

January 6, 2010

Whether you are in a medical practice or you have a non-clinical physician business, you are fortunate to be running it in the 21st century. Why? Because the costs of acquiring new patients or customers have dropped dramatically with the development of the Internet as a place to do a ton of your medical practice [...]

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Does your physician website copy bore me stiff?

January 4, 2010

In the Physicians Website Secrets 12-week program, I have taken some pains to emphasize the role that dynamic customer-oriented website copy plays in helping you connect via your physician business website to your ideal patients or customers. It was cool to see Entrepreneur magazine’s article from November 2009 on 10 Reasons Your Marketing Messages Stink. [...]

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