Medical practice marketing, to the typical practicing physician, conjures up visions of expensive glossy brochures, costly radio advertisements or sleazy neighborhood billboards.
And even if a small practice wanted to engage in that kind of marketing, it is unlikely to have the tens of thousands of dollars that these efforts would cost to promote a medical practice.
So, it’s The Web to the rescue!
Consuming little more than time (and a couple of thousand dollars annually), a physician in a solo practice, a concierge medical practice, or even a small “twosy-or-threesy” practice can now handily compete against the big boys.
How to do that?
1. A well-thought out website that takes advantage of search engine optimization (SEO) and offers valuable content to its visitors (prospective patients or customers??) is a huge asset to a medical practice and no longer has to cost $15,000 or $20,000
2. A blog that is maintained 2-3 times a week with 300-word articles will quickly boost your findability by the search engines, especially if you are paying attention to the keywords and keyword phrases that your prospects are most likely using to find you.
3. A medical practice Facebook fan page, with regular status updates (these could simply be notices of your newest blog posts) and comments, in response to your fans/followers updates and comments. You can also use this page to make practice announcements about upcoming events in your medical practice or even your community.
4. Regular tweets (one a day) via Twitter sharing health articles, retweets of useful information, or your blog posts.
A sustained consistent communication strategy using social media, a blog and your updated website should make it easy for your “ideal patients” to find your medical practice without any difficultly!
Discover the biggest secret to a revenue-generating website for your medical practice – it isn’t what you think!
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