Leverage your physician internet presence in Web 2.0 era

What does Web 2.0 mean to us non-techie physician practice and business owners?

Simply put, a Web 2.0 website is one that, instead of merely spooning content to the visitor in a passive one-way “dump” as the earliest websites did, engages the visitor (also called an end-user) in one or more of the following ways:

• invites comments, as in a blog (this is the highly valued “user-generated content” that adds so much richness to a website)
• fosters community with discussion boards or forums
• facilitates interactions between medical business or practice owners and their patients or clients, such as webcam conversations, webinars. emails, instant messages etc.
• delivers highly targeted messages or information to patients and clients based on actions that they take on the website or in emails
• and the list goes on …

In essence, Web 2.0 creates two-way, iterative, value-added interactivity and dialogue!

Here then is a slide show with one person’s take on how Web 2.0 medicine could operate (Hint: See if you can spot opportunities for your physician business or medical practice, and decide how you might build or adapt your website to take advantage of these opportunities):

(thanks to Bertalan Mesko MD)

[View more presentations from Bertalan Mesko, MD.]

I’d love to hear what you think!