As someone who has had success with social media marketing as a big component of my physician coaching business’s marketing plan, I was intrigued to receive a complimentary copy of Shama Hyder Kabani’s book “The Zen of Social Media Marketing” (affiliate link) to review.
Billed as “the last social media guide you’ll ever need”, this eagerly-awaited book from my friend and colleague Shama, had to meet some pretty high expectations (friendship notwithstanding!)
For the uninitiated, social media marketing refers to:
- blogging, with comments enabled
- MySpace
- Sermo etc….
… and the many other networking arenas that encourage thinking out loud, dialog, commentary and feedback.
I am happy to endorse the book not only for it’s lucid conversational writing but also for its encouragement and “take-you-by-the-hand” approach to guiding and teaching.
And since social media marketing is an ever-evolving area, owners of the book get password-protected access to updates.
For the social media marketing novice, it’s a gift.
If you have heard of LinkedIn, Facebook and Twitter, but not dared to dip a toe in the water yet (or not deemed it important to your medical practice or physician business), I strongly recommend the book as your personal coach to getting immersed. And you can download a personal workbook from the companion website to prompt your planning.
For the marketer with some or plenty of experience, you’ll discover there is room for improvement — I found myself tweaking the different components of my social media marketing strategy as I dug into each chapter.
I have also attached a quick document I created some time ago when I started teaching the topic — feel free to download “What IS Social Media Marketing” and share it.
I’m inclined to believe that this book may be the last social media guide you’ll ever need, as long as we can hold the delightful Shama to her promise to keep us updated online!
Happy reading and toe-dipping!
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The key to marketing for anyone in the medical profession is to convince prospective patients of the quality of care they will receive for the price they are charged.