An excellent summary article on how to optimize your website for the search engines , that was published on American Express’s Open Forum in late June this year, highlights why paying attention to certain details in the set up and content of your medical practice website will produce a big payoff.
But first, what is SEM (search engine marketing)?
The article defines Search Engine Marketing as
…a complex topic that focuses on search engine optimization (SEO), but also includes the use of paid advertising and contextual advertisements in order to bring a website’s articles or product pages to the top of search engine result pages (SERPs)
Which leads us to the next question – what is SEO?
SEO is the process of improving the visibility of a web site or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.
In a nutshell, the article’s top 5 tips for you to produce great SEM results include:
- Get to know what SEO is, and what is needed to optimize your website. This is not as hard as knowing all the current best drugs for disease conditions! There’s a link to a great free e-book, and you can learn more by signing up for your freebies at Physician Website Secrets
- Figure out your website’s grade – the article explains how!
- Fix the little things quickly. Give your webmaster a list of the things you want attended to ASAP. Which things? you ask. The ones the free book and the Physician Website Secrets program will teach you about!
- Use plug-ins that do the work for you. The article mentions a couple. The one I use (am using this as I write right now!) is called SEO Scribe (A) – super easy and very educational!
- Get inbound links – these are links coming to your website. They can come from others writing about or quoting you and linking to your website, your comments on other blogs in which you “leave” your website’s URL on another site, writing a review on a site such as Amazon once you have created a profile with your own URL.
What few tweaks can you make to your medical practice website to show up on page 1 of the search engine results?
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