Okay, so we’ve covered e-books and e-courses to increase your medical practice website “stickiness” (remember what that is?)
Now let’s talk about video.
The stats on the use of video and the end-users experience are impressive!
- Nearly 178 million U.S. Internet users watched online video during the month of December 2009. Viewing continued to reach record levels in December, with 33.2 billion videos viewed during the month (reference).
- Seven in ten adult internet users (69%) have used the internet to watch or download video. That represents 52% of all adults in the United States (reference)
- Educational videos, have risen in viewership from 22% in 2007 to 38% of adult internet users in 2010
- ideal video length is 2.5 to 4 minutes (reference)
- As more people turn to the Internet to catch movies, TV shows, and other content, 77 percent of all Internet users in the U.S. will watch videos online by 2014, according to information released Wednesday by eMarketer (reference)
What this means is that, while most people will not read online content completely or in detail, the majority will watch an appropriate length of video to completion — you tend to have their full attention!
What does this mean for your medical practice website or physician practice website?
- imagine your visitors being greeted by a thirty second video of you welcoming them to your medical practice website and guiding them around the site, much like you might take them on a tour of your office
- now imagine each of your staff members greeting your prospective patients and briefly describing what their role is in your medical practice
- what if you had an “library” with a collection of short narrated power points making valuable teaching points?
- what if you regularly used videos available from public domains such as YouTube on your block, for educational and occasionally entertainment purposes?
Do you see how powerful this could be for your medical practice website?
While it may seem overwhelming to imagine how you can produce a video, the technology has become very simple. You can:
- sit in front of your computer with a webcam
- ask someone to the film you with a Flip Video camera
- hire a professional to film you ( I recently hired a freelance videographer on Craigslist and had three videos made and edited for $400)
- create a simple PowerPoint presentation with photographs on the slides, and create a video that you narrate using a screen-capture technology such as JingProject or Camtasia.
Your teenage child or neighbor can do this for you!
Give it some thought — how can you add video to liven up your medical practice website or physician business website and make your visitor want to come back, or better still, call for an appointment!?
Discover more about Physician Website Secrets here.
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