I wrote a post at The Entrepreneurial MD today highlighting ways in which Google Alerts (and their newest cousins AlertRanks) can help you in your physician business’s or medical practice’s online marketing efforts and social media interactions.
Your goal as a physician business owner online is to add value to the conversation, not solely to use the Internet to promote and sell. By keeping a finger on the pulse of your specialty, your local community (yes, you can even set up Google Alerts to monitor your community, using targeted keywords and keyword phrases) and the interests and desires of your “target market”, you can share enormous quantities of information efficiently and helpfully.
Your results enable you the become the “Google”, sorting through the heaps of information, for your tribe!
Check out the post on Google Alerts for entrepreneurial physician practices and businesses here.
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