One of the hardest tasks you as a physician face when confronted with the need for medical practice promotion is writing copy for your medical practice website. This needs to be done in a way that excites your browsing visitor AND persuades these potential patients that YOU are the one they have been looking for, and that they need to follow up with your medical practice right away!
How hard can that be? you ask. All you have to do is write well (after all, you did minor in English in undergrad!) and describe to your folks visiting your medical practice website just how great your practice is, and they will start flocking in, in droves every week.
Wrong!
Persuasive copy that incites the visitor to your medical practice website to take action (“copy” is the words you use on your website to describe your practice, services or business) is some of the hardest writing to do.
It presumes that you know your potential patients or customers well enough that you can accurately pinpoint their emotional state when they are desperately searching for medical services like yours at 2:00 AM.
That your marketing message is neatly tailored to their desires and needs in such a way that they go “Bingo – she’s just the person I’ve been looking for in my neighborhood”!
One great resource for terrific help with copywriting is Copyblogger – I’ve been a reader and fan of the blog for quite some time.
Well, Brain Clark of Copyblogger has just released a free report (no strings attached – you don’t even have to give your email address) called “How to Create Compelling Content That Ranks Well in Search Engines”.
It’s packed with useful info to help you master the Intro 101 level of copywriting – I suggest you get hold of a copy now and start to tweak your medical practice website right away.
(BTW, I use their Scribe product to check my posts for their SEO friendliness and I highly recommend it – nothing to be gained from this little promo, except a good feeling of being of help to you if you choose to use it for your WordPress posts. This post scored 100%!)
PS: Don’t forget to go over and claim your free CD with a bunch of other medical practice website secrets at Physician Website Secrets !
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